LOCO is a company owned by runners who are committed to the sport of running and giving back to the running community. LOCO actually started out as a running shoe company. As runners ourselves we were looking to create a way to support and connect with the running community. Our first models were introduced in 2004 and we quickly garnered a significant following from running enthusiasts and racers alike. Our following became so popular we decided to form a club. Club LOCO was started in 2006 to create a community based club that organized fun runs and competitive road races. Each year, over 10,000 runners and walkers compete in Club LOCO races all across New England.
The LOCO Guy
Mike St. Laurent
LOCO Mike: Runner since 1969
Marathons: 13 / Finishes - too many to count
PR: BAA 1982: 2:35:45/ 10K 32:12/ 5M 24:48/ 1/2 marathon 1:12:45
Mike - the LOCO Guy - started running back in 1969, back when running was not the "popular" sport that it is now. After placing in local high school state meets I went on to lettering in XC at the University of New Hampshire. In 1976. I was lucky enough to wear test shoes for a small company based in Exeter NH called Nike. In 1980 I joined Nike and spent several years developing technical running shoes for Nike, then New Saucony and New Balance. Running has always been my favorite sport, but I now also enjoy biking and kayaking and hiking.
My racing resume include seven Boston Marathon finishes, races from 1 mile to the marathon and even the 212 mile Reach the Beach Relays and a few runs up Mt. Washington. When he’s not running or going LOCO, Mike has coached High School championship teams as well as Jr. High and Hershey track. Currently he devotes his time to giving back to the local running scene at the high school level and spends time running with his family - who are now all faster than him
Arlon Chaffee AKA LOCO GUY
Runner since 1992
Races: Too many too count
Mt. Washington Hill Climb: 7 times and counting
Arlon spent 20 years in insurance & risk management consulting (not as interesting as it sounds), the last 8 of which were in Boston – suit & tie bad, running along the Charles River at noon, good. In 2000, he walked (ran?) away from the 9 to 5 scene to became partner at an executive search firm in Portsmouth, NH, while devoting time to an angel investment group he helped found. In 2009 he departed the search business to devote full time to LOCO.
In 2002 he was drawn into the formative stages of what would become LOCO Sports, originally a running shoe company, now one of New England's premiere operators of distance running events. Some runners are born, others made – Arlon is clearly in the latter category. He started running in 1992 and ran his first marathon in 1995. A veteran of 7 marathons, hundreds of 5 & 10 K’s, several Reach the Beach Relays and, starting from 2004-2011, annual runs (OK, lots of walking too!) up Mt. Washington.
While his race times at any distance aren't too impressive, his pacing has allowed for extensive research into the mid-pack psyche – an excellent complement to findings from the rest of the (speedy) LOCO team! When he’s not running or going LOCO, Arlon might be found riding one of his several bicycles. His daughters now grown, he feathers the empty nest in Newmarket, NH with his current favorite wife.
pictured: Katherine Switzer, LOCO Mike and Linda at the Maine Coast Half Marathon dinner
Linda St. Laurent AKA LOCO GAL
Runner since 1977
Marathons: 1 -That's enough thank you!
5K & 10K favorite distances
Linda grew up in Hopkinton, Massachusetts, where every year as a child she watched the start of the Boston Marathon. She began running in 1977 at the University of Massachusetts, Amherst. She ran cross-country, indoor track and outdoor track while at UMass.
After college, she continued to race anything from the 5K to the marathon. Her PR’s include a 5:01 mile, 17:40 5K, 37:23 10K and her one and only 3:07 marathon. Linda spent many years coaching cross-country and track at the local schools, but now enjoys watching her own kids, Kevin and Robyn run races and beating her husband in workouts and races.